GOOGLE ADWORDS LEVEL 1

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Included in the course

  •  A course attendance certificate
  •  Tea and Biscuits during breaks
  • Lunch
  •  A notepad and pen
  •  A manual and datafiles

Course Code: Adwords1
Duration: 1.0 Day 

In this course, you will create a Google AdWords account and run a basic marketing campaign


Study Methods available for this course;

   Classroom Training    Onsite Training
   Mentored Learning   Correspondence
   Virtual Classroom Training    Part Time Training
   E-Learning

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Course Content

Lesson 1: Creating and Navigating a Google AdWords Account
   Topic A: Create and Navigate the Google AdWords Account
   Topic B: Configure Account Notifications

Lesson 2: Creating AdWords Campaigns
   Topic A: Overview of AdWords Campaigns
   Topic B: Create Campaigns and Configure Campaign Settings
   Topic C: Configure Ad Groups, Ads, and Keywords

Lesson 3: Researching, Refining, and Editing Keywords
   Topic A: Overview of Keywords in AdWords
   Topic B: Research Keywords with the Google Keyword Planner
   Topic C: Research Keywords Online
   Topic D: Edit and Configure Ad Groups and Keywords

Lesson 4: Writing Ads in Google AdWords
   Topic A: Review Google Ad and Content Policies
   Topic B: Write High-Quality AdWords Ads

Lesson 5: Analyzing Campaign Performance
   Topic A: Review Your Campaign and Adjust Settings
   Topic B: Analyze and Optimize Ads and Keywords

Lesson 6: Managing Bidding and Budgets
   Topic A: Set and Manage Bids
   Topic B: Set and Manage Budgets

Lesson 7: Creating Performance and Financial Reports
   Topic A: Create Performance Reports
   Topic B: Create Billing Reports

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021 065 0347
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