GOOGLE ADWORDS LEVEL 2

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Included in the course

  •  A course attendance certificate
  •  Tea and Biscuits during breaks
  • Lunch
  •  A notepad and pen
  •  A manual and datafiles

Course Code: Adwords2
Duration: 1.0 Day 

In this course, you will optimize Google AdWords campaigns.


Study Methods available for this course;

   Classroom Training    Onsite Training
   Mentored Learning   Correspondence
   Virtual Classroom Training    Part Time Training
   E-Learning

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Course Content

Lesson 1: Creating Ad Campaigns for the Google Display Network
   Topic A: Plan and Create a Campaign
   Topic B: Create a Display Network Ad with Ad Builder

Lesson 2: Configuring Location, Language, and Schedule
   Topic A: Configure Location Targeting
   Topic B: Configure Ad Schedules

Lesson 3: Optimizing Contextual and Placement Targeting
   Topic A: Plan Campaign Placements with the Google Ad Planner
   Topic B: Plan Contextual Targeting for Keywords
   Topic C: Configure Placements for Better Ad Targeting

Lesson 4: Planning and Creating an Ad Campaign for YouTube
   Topic A: Review YouTube Advertising Options
   Topic B: Analyze Keywords and Placements for YouTube
   Topic C: Create YouTube Ads

Lesson 5: Optimizing Landing Page Quality
   Topic A: Optimize Landing Pages for Quality Score
   Topic B: Optimize Landing Pages for Conversions

Lesson 6: Analyzing and Optimizing Display Network Campaigns
   Topic A: Analyze Campaign Dimensions
   Topic B: Optimize Campaigns

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