Marketing Essentials

Course Code: MarkEssen
Duration: 1.0 Day 

You will develop strategic and tactical skills to create, execute, and evaluate a marketing plan.

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Course Content
Lesson 1: Analyzing Your Market
   Topic 1A: Determine Your Sales Objectives
   Topic 1B: Analyze the Market
   Topic 1C: Isolate Your Market Segment
   Topic 1D: Analyze Your Product

Lesson 2: Positioning Your Product
   Topic 2A: Position Your Product
   Topic 2B: Price Your Product
   Topic 2C: Brand Your Product
   Topic 2D: Develop Your Advertising Tactics
   Topic 2E: Organize Your Marketing Efforts
   Topic 2F: Conduct a Marketing Audit

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Contact Information


Durbanville, Cape Town

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021 065 0347

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